Put money on
your habits.
Stake $10 to $50 on a weekly habit. Snap a photo of the task each day. Finish the week and win a share of what the quitters left behind.

Three steps. One week.
Pick a habit
Six weekly challenges, from waking up early to reading 20 pages. Put $10, $25 or $50 on one.
Prove it daily
Snap a live photo of the task in the app, or sync your run from Strava. It’s checked in seconds.
Finish the week
Your stake comes back on Monday, plus a share of everything the people who quit put in.
Show up, or pay up.
Every check-in is time-stamped and verified. Miss a day and you’re out for the week, and your stake goes to the people still going.
Preview of the appUp by 7 · day 3 of 5
Six habits. Pick yours.
The same six run every week, so everyone in a challenge shares one pot. Join as many as you like.
Up by 7
Be up and out of bed before 7, every weekday.
- Days
- Mon to Fri
- Deadline
- 05:00 to 07:00
- Proof
- Live selfie in the app, out of bed
Move 3 km
Walk or run at least 3 km on five days.
- Days
- Any 5 of 7
- Deadline
- By 23:59
- Proof
- Strava walk or run of 3 km or more, recorded by GPS
Gym 4x
Four gym sessions this week, any days you like.
- Days
- Any 4 of 7
- Deadline
- By 23:59
- Proof
- Live photo at the gym, location checked
Cook at home
Cook your own dinner five nights out of seven.
- Days
- Any 5 of 7
- Deadline
- 17:00 to 23:59
- Proof
- Live photo of the plate you cooked
Read 20 pages
Twenty pages of a real book, every single day.
- Days
- All 7
- Deadline
- By 23:59
- Proof
- Live photo of the page, at least 20 pages past yesterday
2L water
Finish a 2 litre bottle of water every day.
- Days
- All 7
- Deadline
- Full by 12:00, empty by 23:59
- Proof
- Two live photos of the bottle, full and empty
Every challenge takes $10, $25 or $50. Weeks run Monday to Sunday.
The coin tops up the pot.
The more $PLEDGE trades, the bigger the bonus for everyone who keeps their promise.
Fees fund a weekly bonus
90% of the coin’s creator fees go into a bonus that every finisher shares. 10% runs the app.
Holders earn 1.25x
Hold about $20 of $PLEDGE when the week settles and your share counts 1.25 times.
10% of quitters’ money burns
It buys $PLEDGE and burns it. Every burn is posted with its transaction.
$1 of $PLEDGE with every entry
Joining buys $1 of the coin into your wallet. It’s yours, and like any coin it can drop.
Good questions.
Make the promise.
Keep it.
Week 1 opens soon. Join the waitlist and we’ll email you the day it does.

